AI Insights · Timothy · July 2025
Top Meal Kits and Specialty Foods Apps on iOS in Middle East Q2 2025
Explore the performance trends of the top meal kits and specialty foods apps on iOS in the Middle East during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the iOS platform in the Middle East experienced varied performance among the top delivered meal kits and specialty foods applications. Based on insights from Sensor Tower, here's a closer look at the trends:
Vivino: Drink The Right Wine saw a stable revenue pattern with weekly earnings peaking at approximately $2.2K in early June. The app's downloads fluctuated slightly, peaking at 449 in early April, while active users hovered around 1.9K to 2.2K throughout the quarter.
eMeals - Healthy Meal Plans maintained minimal revenue, consistently around $4 per week. Downloads were nearly nonexistent after the initial week, and active users remained at a low level.
HelloFresh: Meal Kit Delivery did not generate revenue during this period. Downloads showed minor fluctuations, with a peak of 55 in late March. Active users initially decreased from 4.9K but gradually rose to over 4.5K by mid-June.
Factor_ Prepared Meal Delivery maintained zero revenue. Downloads were sporadic, with a noticeable peak of 21 in mid-June. Active users ranged from 2.3K to 2.9K, showing some variation throughout the quarter.
Riverford had minimal activity, with no revenue reported and negligible downloads and active users.
For more detailed insights and data, visit Sensor Tower. The trends observed provide a snapshot of the competitive landscape within the meal kits and specialty foods category across the region.